TFI began investing in China in 2012 and subsequently became the Mater Franchisee of Burger King® restaurants in the country, taking its decades of experience in expanding global brands in Turkey to one of the most promising markets in the world. Leveraging its extensive knowledge in operations and marketing, TFI strategically positioned the Burger King® brand to align with the preferences and expectations of Chinese consumers, resulting in the expansion of Burger King® restaurants to over 1600 locations nationwide. Presently, BK China operates in 200 cities, spanning from Wulumuqi in the West to Shanghai in the East.
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