TFI began investing in China in 2012 and then became the Master Franchisee of Burger King restaurants – reflecting its growth and experience of the brand over many years in Turkey. Under TFI ’s flexible and creative management, Burger King China has opened about 1000 restaurants in just under five years. From Wulumuqi in the west to Shanghai in the east, BK China has a presence in 147 cities.
In line with its business philosophy, TFI has built an operation around the Chinese consumer, underpinned by its operational and marketing expertise. In just three years, BK China became the number one performing Burger King operator according to Burger King’s own global operational key performance indicators.