Experience brought success in China

22 03 2021

There are more than 2,500 restaurants globally under the roof of TFI TAB Food Investments, and more than 60,000 employees work for these restaurants and production facilities. As it is known, the company, which runs a large operation in China, encountered an unexpected situation with the corona epidemic. TAB Gıda CMO Sinan Ünal stated that the Chinese government had provided prominent incentives to both protect employment and support investors in this period: “They used drones, robots, big data, and information technologies very effectively. Our operation in China also helped us optimize the package service and online purchasing experience for this sensitive period. We have become one of the first companies in our sector to implement safety and hygiene procedures. We evaluated all possibilities and prepared our crisis plans in all stages before this virus enters Turkey. Today, the sustainability of a brand depends on the ability to communicate with its customers in an interactive and transparent manner, listen to them, follow the digital world closely, and offer high-quality, delicious, and accessible products and services. Today, brands must be accessible also online for successful marketing. Stating that social needs were more important than the brand itself in this period, Sinan Ünal said that accordingly, they offered more affordable prices online compared to the restaurants to encourage people to stay home. He also stated that they would continue the 'Stay Home' platform they created. Emphasizing that they constantly renewed their digital faces with the special applications they have implemented, Ünal added: “We continue our efforts to offer opportunities and campaigns customized to individuals and channels.” Sinan Ünal said that after the corona pandemic, customers' importance to quality and hygiene would increase while evaluating the sector players. He added: "In this period, I think the companies that correctly manage the supply chain and do not compromise on quality and hygiene will make a big difference. Many companies that compromise on quality will be eliminated."