Burger King® was selected as “The Coolest Fast-Food Brand” for the fourth time by the Cool Brands Survey.

22 03 2021

Burger King was selected as the "Coolest Fast-Food Brand" for the 4th time in the "Cool Brands Survey" held for the 5th time this year with the cooperation of Marketing Türkiye and Roamler Türkiye. Serving under the assurance of TAB Food Investments for a quarter of century, Burger King was selected as the coolest brand for 4 consecutive years after extensive research. The coolest brands are determined as a result of 100 Roamler Türkiye users' (between 18 and 54-years-old men and women living in 12 statistically categorized regions representing Turkey) directly in written answers, not a multiple-choice way.