TFI TAB Food Investments CMO Sinan Ünal: CMOs who are proactive with actions instead of words succeed

01 05 2022

Digitalization is the foundation of our marketing approach. As TFI, we have designed our digitalization strategy back in 2019 under two themes: The first is operational transformation, i.e., moving from restaurants to delivery services in line with consumer tendencies and global trends. The second is generating data from customer feedback and requests. Even more importantly is the accurate analysis and understanding of the data we generate.