TFI TAB Food Investments CMO Sinan Ünal: “Our brand marketing strategies were designed with the goals of shifting from dining in restaurants to food delivery, while also focusing on data creation and utilization.”

01 03 2022

Ünal said: “Along with pricing strategies, we also focused on restaurant productivity analysis, contact-free and digital solutions. Food delivery revenue has increased four-fold compared to pre-pandemic levels. Ünal's 2022 agenda includes data analysis, customer centricity, innovative approaches, and the development of a sustainable food system. Investing in reducing food waste is also prioritized in our 10-year plans.